Search Engine Optimization
The most fundamental laws of digital marketing state that the more individuals who visit your website, the more likely they are to convert into leads.
More traffic equates to more leads.Naturally, some website visitors will be more qualified than others.
Here is when strategy comes into play.
What SEO Services Are
What is SEO?
In essence, search engine optimization (abbreviated "SEO") is the technique of arranging online material such that it is found naturally by people who use certain search phrases to locate what they are searching for. The organic portion refers to the fact that this material is not supported by paid advertising: it is regarded as useful by the search engine for a certain set of key words and phrases.
Why Do I Need SEO?
We'll use SEO to increase the amount and quality of visitors to your website from major search engines via "organic" (free or natural) results. For all of the time and work you put into managing your company's website, you want prospective consumers to be able to locate it quickly and effortlessly. Organic results produce 80 percent of all search engine hits.
Why Do I Need SEO?
We collaborate with you to rank your site as high in search results as possible by optimizing your site's:
- Keywords
- Title tags
- Page layout
And much more!
What We Do
Onsite Optimization
A dynamic array of layouts that empower you to create eye-catching websites.
Business Directories
A dynamic array of layouts that empower you to create eye-catching websites.
Keyword Research
A dynamic array of layouts that empower you to create eye-catching websites.
Local Business SEO
A dynamic array of layouts that empower you to create eye-catching websites.
Tag Implementation
A dynamic array of layouts that empower you to create eye-catching websites.
Backlink Building
A dynamic array of layouts that empower you to create eye-catching websites.
Insight Into Our Process
On Page SEO
We'll look at everything from on-page keyword density, to how your meta descriptions are set up, and how your tags and headers are structured to make sure that they are optimized for search.
- Keyword Density - we balance quantity of keywords with quality of copy, and use of related phrases, to achieve a strong user experience and optimal rankings.
- Tag Development - we create concise, strategic tags focused on your geo and target keywords placed closer to the beginning of the title tag for optimal impact on rankings.
- Meta Description Development - we create a compelling description with the following key information in approximately 160 characters - company name, top service, special, if applicable and a call to action.
Off Page SEO
The next step is to optimize your local listings and take a look at your inbound links. Claiming your profile on sites like Google, Yahoo! Local, Bing Local, and other directories then add specific types of content to improve search engine rankings
- Local Maps Optimization – we create your profile by carefully selecting your top service categories and serving area radius, and by adding keyword-rich and relevant content like testimonials, photos and videos to improve your ranking on the search engines.
- Local Inbound Linking – we hand pick the most authoritative and respected local directory sites on the web and gradually claim, build out, and add inbound links to your website to ensure they have the highest impact on your organic rankings.
- SEO-Optimized Sponsored Content -Drive traffic and leads by indexing your content within SFGATE’s sitemap, taking advantage of its ranking as the Bay Area’s largest news site. "Rent" the authority of SFGATE to drive organic search traffic to your articles and achieve higher click-thru rates.
In order to make sure that your online presence is continuously growing, we'll create and share original content about your products or services and post them to industry-specific sites, news aggregators, and social media in order to expand your reach and build brand awareness.
Technical SEO
The final step is to implement more technical components of SEO, such as backend coding to improve site structure optimization and installing Google Webmaster Tools to measure performance.
- Site Speed Optimization
We perform ongoing speed performance tests and make any enhancements necessary like reducing image file sizes and organizing code in a way that is easier for web browsers to load. - Site Structure Optimization:
We optimize your site using various techniques, such as using page names with common search keywords, interlinking between pages, and maintaining an even number of pages for each section of your site. - Tracking Tools Implementation:
We implement tracking tools as soon as we launch your campaign to identify any site errors and optimization opportunities as early as possible.